HASLOO BLOG
 

Wednesday, November 28, 2012

Engadget: Google acquires coupon-focused Incentive Targeting for undisclosed sum

0 comments
Engadget
Engadget
Google acquires coupon-focused Incentive Targeting for undisclosed sum
Nov 28th 2012, 19:06

Google acquires couponfocused Incentive Targeting for undisclosed sum

Google is no stranger to the business of discounts and special offers, but it looks like it's decided to reach outside the company to further bolster its offerings. The company confirmed today that it has acquired the Cambridge, Massachusetts-based marketing firm Incentive Targeting for an undisclosed sum. While not offering too much in the way of specifics, Google said in a statement that "we look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers." For its part, Incentive Targeting has said that it "set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective," and to that end it has developed a variety of tools for retailers and manufacturers alike, all designed to deliver coupons and discounts in a more targeting manner. You can find the company's full statement on its website.

Filed under: ,

Comments

Via: TechCrunch

Source: Incentive Targeting


You are receiving this email because you subscribed to this feed at blogtrottr.com.

If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions

No comments:

Post a Comment

About the Author

Image result for mario garcia philippines

Written by Hasloo Network staff.