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Tuesday, November 13, 2012

Engadget: Jawbone starts over, announces a redesigned version of its Up lifestyle-tracking wristband

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Engadget
Engadget
Jawbone starts over, announces a redesigned version of its Up lifestyle-tracking wristband
Nov 13th 2012, 13:00

Jawbone Up starting over with the company's lifestyletracking wristband

In life, we're often told the best-learned lessons are those spurred by mistakes. In Jawbone's case, its plague-ridden Up wristband from last winter turned out be a sweeping education. So much so that the Jambox-maker now refers to the launch as an accidental "beta" program; a public exercise in wearables R&D that ended in an official apology and full refunds.

Sounds extreme, but those missteps led to a ground-up reinvention for the product: the company just announced a new version of the band, which goes on sale today for $129 with necessary improvements in tow: a refined mold, reinforced water-resistance and a more robust iOS app. In advance of this v2.0 launch, we sat down with the company's VP of Product, Travis Bogard, to find out just what went wrong with its ambitious first effort, how it got fixed and what new innovations users can look forward to this time around. So, follow along as we look back at the growing pains that spawned Up's rebirth.

Continue reading Jawbone starts over, announces a redesigned version of its Up lifestyle-tracking wristband

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Jawbone starts over, announces a redesigned version of its Up lifestyle-tracking wristband originally appeared on Engadget on Tue, 13 Nov 2012 09:00:00 EDT. Please see our terms for use of feeds.

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Written by Hasloo Network staff.