Amidst the fierce competition in the Chinese mobile market, Meizu has kept up with its annual cycle to unveil its latest flagship device, the MX2. Announced at the launch event in Beijing earlier today, the MX2 comes with a Samsung-made 1.6GHz, Cortex-A9 quad-core SoC dubbed "MX5S," along with 2GB of RAM, a 30-percent faster GPU, a 4.4-inch 347ppi (1,280 x 800) gapless display with 3.15mm bezel and efficient "New Mode 2" technology (the description of which sounds like IGZO to us), an improved eight-megapixel BSI F/2.4 camera and a choice of 16GB, 32GB or 64GB of built-in memory. There's also a front-facing camera, dual-mic noise cancellation, MHL video output, S/PDIF audio output, a non-removable 1,800mAh battery, Bluetooth 4.0 and HSPA+ radio at 2,100MHz (2G at 900/1800). As before, the white double injection-molded back cover can be taken off to access the SIM card slot, but there should also be various color options in the near future. Read on for more, and do also check out the official introduction video after the break.